Boosting E-Commerce Success: RankUp’s YMYL SEO Strategy
🚀 Overview
RankUp, a seasoned SEO Company based in London, recently spearheaded a remarkable project that significantly enhanced the organic reach and revenue of a dietary supplements e-commerce site. This case study outlines the strategies that delivered a dramatic uplift in organic metrics and transactions amidst challenging market conditions.
📈 Results Highlight
- Organic Growth: Achieved a 29% increase in organic sessions and a 35% rise in new organic users over just six months.
- Sales Boost: Generated an additional 1,200 organic transactions during the same period.
🛠 Challenge Faced
The client, a respected online retailer specializing in dietary supplements, was grappling with stagnant organic traffic and suspected Google penalties related to YMYL (Your Money or Your Life) and EAT (Expertise, Authoritativeness, and Trustworthiness) guidelines.
📊 Strategic SEO Execution
- Navigating Google Penalties: Initial assessments indicated a need to overcome Google’s YMYL and EAT related challenges.
- Pandemic Resilience: Devised strategies that thrived even during the economic downturn caused by the COVID-19 pandemic, ensuring the client’s online-only business model adapted to new consumer spending behaviors.
- Unbranded Traffic Targeting: Transitioned focus from brand-specific to generic keywords to broaden reach and capture new market segments.
🌟 Tactical Breakdown
- Content Revitalization: Enhanced existing content and developed new, high-quality pages centered on dietary education and product awareness.
- Backlink Excellence: Focused on acquiring backlinks from authoritative sites, boosting both domain credibility and referral traffic.
📈 Impactful Outcomes
- SEO Success: The concerted effort led to a 67% increase in keyword rankings, propelling the client’s website to the top of SERPs for multiple relevant search terms.
- Revenue Uplift: Significantly increased year-over-year revenue from organic search by $200,000.
📝 Conclusion
RankUp’s comprehensive and adaptive SEO strategies not only navigated through stringent Google guidelines but also tapped into new user segments, resulting in substantial growth during uncertain times.
Ready to elevate your site’s performance? Connect with RankUp, your London-based SEO company, and start transforming your organic search results today!